Digital Marketing Makeover

A comprehensive hands off service delivered by Capid Houser designed to give your business, brand, products and services a kick start within the Digital Marketing channel. The service consists of a number of fundamentals one of which is Social Media Marketing For Businesses The first aspect of the service consists of full setup of the business’ Social Media profile including custom graphics design, content creating, syndication and posting.

To drive traffic to the website, blog or social profile of the business a comprehensive search engine optimization marketing strategy is required. For this to be effective an initial Search Engine Marketing Content creation plan will be devised and executed. This will include the setup of various internet content identities on identified internet portals, relevant content creation, linking and posting on an ongoing basis [billed monthly in advance] designed to bring visibility to your business within the search engines.

The Social Media & Search Engine Marketing aspect of the service will raise the profile of the company and acts in conjunction with the integral Reputation Management Marketing by joining in with existing conversations and initiating new topics related to the marketplace we are operating within.

Let’s consider some of the items within the top level business strategy that need to be accomplished via having a presence on the internet such as 1) building the Equity of the Brand and that of 2) Lead Generation. With the Digital Marketing Makeover process development and execution we focus on that of brand awareness and brand associations.

We can determine who the leaders and influencers are within a particular market sector and share their content, follow them and connect with them – these associations ties into raising the awareness of our brand with a view of ultimately shining a light on our products and services offerings into the marketplace.

Consistent content education of the marketplace and bringing customers into the marketing funnel via search engine and social marketing leads to revenue generation.


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The perfect combination of entry level Search Engine Marketing based around 3 keywords along with Twitter, Facebook & Video Marketing – perfect for businesses with little to no existing online presence in a medium competitive local market. Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.


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For businesses looking to stamp their authority within the local marketplace with 5 targeted keywords, Google Map pack inclusion, methodology-based solutions, local schema implementation, natural link building, & 2 additional citations per month along with expansive analysis based Social Media Marketing content syndication & publication, influencer connection & engagement. Site Assessment Report, On-Page Report, Monthly Executive Summary Reporting.


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Ideal for businesses looking to maximize their online sales [countrywide & internationally] in addition to their local revenue generation or, do not have actual physical locations. This service offering provides on-page and off-page optimization (through a mix of blog outreach, magazine submissions, backlink diversification, and other rank building activities). When combined with ‘analysis based’ daily social media marketing this will have a major impact on any business’ operations.


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This Enterprise structured Competitive package is geared for aggressive SEO [targeting some 50 keywords] campaigns utilizing extensive on-page optimization & diverse off-page link building activities. Execution includes a highly diverse month-on-month off-page submissions & outreach including video creation, PDF submissions, etc. Coupled with extensive social media outreach strategies, this will take any business’ Digital Marketing footprint to another level.






Minimum Recommended Campaign Length

6 Months

8 Months

10 Months

12 Months

Complete Website Analysis

Competitor Analysis


Bi Monthly


Market Sector Keyword Analysis

Quarterly copy

Bi Monthly copy

Monthly copy

Video Marketing Setup

Product / Service Promo Video

Project Start

Bi Monthly



Graphics / Image Marketing Setup

Setup & Initial Promotional Bank

Setup & Bi Monthly Updates

Setup + Monthly Updates

Setup + Monthly Updates

Daily Tweeting

Follow Influencers

Unfollow Non Return Followers

Product/Service Promotional Tweet

Twice Weekly

4 x Weekly


Multiple Times Daily

Competitor Analysis

Market Sector Twitter Analysis

Modify Time Of Day To Tweet Based On Analysis

Facebook Market Sector Daily Posting

Facebook Time Of Day Modification Based On Analysis

Facebook Product/Service Promo Posting

Facebook Daily Market Sector Paid Advertising

Email Marketing Server Setup

Email Autoresponder Sequence Creation

Build Email Database

Search Engine Marketing

Keywords Target

5 Targeted Keywords

Up to 10 Keywords

Up to 20 Keywords

Up to 50 Keywords

Keywords Grouping


Maximum of 2

Maximum of 4

Maximum of 10


2 Per Month

On Page Optimisation


Google Maps Pack

Natural Link Building

Blog Outreach

Magazine Submissions

Backlink Diversification

Aggressive SEO

Extensive On Page Optimisation

PDF Submission

Plus A Lot More 🙂

  • Expand The Scope Of The Brand

  • Daily Microblogging

  • Establish Thought Leadership

  • Facebook Marketing

  • Customer Intelligence Data

  • Video Marketing

  • Connect With Influencers

  • Marketing Campaign Development

  • Lead Generation

  • Keyword Research

  • Email Marketing

  • Search Engine Marketing

Why Do We Focus On Google ?

The Search Engine Optimization approaches that we at Capid Houser follow adhere to Google’s recommendations and specifications. It is a fact that in today’s internet enabled world more and more peop0le are turning to the social media and the search engines in particular to look for products and services.

Facebook Marketing copy

Custom Facebook cover design and account setup, daily posting and content syndication for a full 30 days of industry specific news and events. Use of main video created for Youtube to be used and a main marketing vehicle to bring customers to your page and main website.

Micro Blogging

Twitter account setup along with appropriate handle to represent your business and custom designed graphics. 30 days of industry specific content syndication [posting] to your Twitter account with analysis to effect the best times of day to post. Initial following of a minimum of 100 industry leaders over the 30 day period.

Establishment Of A Digital Marketing [Search Engine & Social Media] Business Footprint

It is absolutely imperative to establish a digital marketing footprint that relates to the company its brand, products and services. The creation of a social media presence that serves to promote the business such takes ongoing analysis, connection with thought leaders, content syndication and sharing along with the establishment of the voice of the business in the market place in order to connect with key customer market segments.

  • Marketing With Videos

    We will produce one master video of around 60 seconds in length, The video will represent your product or service and use a custom written script and make use of a professional voiceover artist. This will be added to your Youtube account along with all of the appropriate graphics and header images.

We constantly state that Digital Marketing is indeed a marketing channel with many sub channels which includes routes to communicate with customers such as Video Marketing, Email Marketing, Search Engine Marketing, Social Media, Blogging and other mediums that present themselves as marketing channels due the internet connectivity that computers, mobile phones, tablets and smart devices give us.

It is with this in mind that our Digital Marketing Makeover service offering was created in order to take all of the hard work of internet marketing analysis, content creation creation and publication, accounts setup, keyword analysis and more out of the hand of the busy company personnel.

The Digital Marketing Makeover service is designed to promote and build the equity of the brand, attract customers into the marketing funnel and build a marketing database which through the business processes that are in place will lead to sales and revenue generation.

  • Graphics & Image Marketing

    Full setup and optimisation of your Pinterest account. We will configure Three [3] boards and add a minimum of Five [5] pins within each board complete with website links, hashtags and appropriate references. Each pin will be custom designed for your business and contain website URLs and branding.

Marketing your business on the internet is a task intensive and time consuming set of activities that are to be executed on a daily basis. Taking this on within your business could mean that your business ends up only working on this task and is deflected from working on the core competency of the business. We at Capid Houser are here to act as your Search Engine Marketing Strategy department so get in touch now so that we can get started to enhance your online presence using the social media networks.

What Is The Enterprise Service ?

Competitive SEO is a much more potent SEO package for businesses with more competitive niches. Compared to our other marketing offerings, our Competitive SEO packages have more keywords, much more content, a more diverse content portfolio, and more rankbuilding activities.

Why Social Media Marketing ?

Methodical Social Media Marketing will drive awareness, calls and traffic for businesses that with physical offices or internet based. We focus on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI for the company.

Do you guarantee the rankings?

Like other reputable Digital Marketing companies, rankings are primarily influenced by various Search Algorithms and are impossible to completely predict. Our methodology leverages as many of the proven search keyword metrics for your company’s advantage & visibility.

How soon can I expect rankings ?

Recommended periods are given above to see positive results in a campaign. Ranking speeds depends on over 200 metrics and how many are inherently present from the outset; no 6-month period will pass where no positive results are met; significant traffic increases can be seen in 60 days.

We’d Love To Hear From You